Mike Franco Coaching
Strengthen your mental game.
Get to the next level.
Helping athletes, leaders, and teams perform under pressure.
Trusted by NBA, MLB, and NCAA programs.
Work With Me
Athletes
Gain the confidence, focus, and consistency to perform at your best in any moment.
Coaches
Equip your players to perform under pressure while modeling the leadership your players need, on and off the field.
Teams and Programs
Integrate mindset training into athlete development, coaching alignment, and program culture to create consistent excellence.
Leaders and Executives
Apply proven tools from pro sports to lead with clarity, focus, and resilience.
How I Work
Individuals
1-on-1 Coaching. For athletes and leaders who want focused, personalized support.
Team
Integrating mindset training into player development, coaching alignment, and team culture.
Workshops
Group workshops designed to equip coaches and athletes with practical mental game tools they can use immediately — on and off the field.
About Me
Hey, I’m Mike Franco. I’m a Mental Performance Coach with an MA in Sport Psychology and over a decade of experience working with athletes from youth sports to the pros.I’ve worked full-time with the Dallas Mavericks, Orlando Magic, and Texas Rangers, helping athletes compete with confidence, coaches elevate their leadership, and teams build stronger identities.I’ll help you strengthen your mental game so you can perform at your best — in sport and in life. If you’re an athlete, parent, coach, or leader, I’d love to connect.
Stay Connected
Weekly lessons and strategies to strengthen your mental game
Stay Locked In
Lead your team to perform under pressure in this FREE Crash Course.A resource for coaches and leaders.
Dig Deep | MPTA Tennis
The tennis mental performance newsletter — stories, tools, and strategies to grow your game.Delivered weekly to help you level up your mental game. Each issue gives you a step forward in becoming the player you want to be.
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